Selling and advertising are part of a larger set of marketing tools that work together to satisfy customer needs and build customer relationships known as​ _____________.

Selling and advertising are part of a larger set of marketing tools that work together to satisfy customer needs and build customer relationships known as​ _____________.


A. market offerings
B. the marketing mix
C. customer equity
D. the marketing concept
E. ​customer-engagement marketing


Answer: B


Learn More :