Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?
A) brand perception
B) brand architecture
C) brand personality
D) brand loyalty
E) brand equity
Answer: C
Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?
A) brand perception
B) brand architecture
C) brand personality
D) brand loyalty
E) brand equity
Answer: C