A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.
A) personality
B) motive
C) attitude
D) learning
E) perception
Answer: B
A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.
A) personality
B) motive
C) attitude
D) learning
E) perception
Answer: B