A company that wants to emphasize the premium quality of its product and enhance the product's allure would be most likely to position its product on ________.

A company that wants to emphasize the premium quality of its product and enhance the product's allure would be most likely to position its product on ________.



A) high prices
B) nonprice qualities
C) low prices
D) value prices
E) target costing


Answer: A


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