A firm is using ________ when it charges a high, premium price for a new product with the intention of reducing the price in the future.

A firm is using ________ when it charges a high, premium price for a new product with the intention of reducing the price in the future.



A) price skimming
B) trial pricing
C) value pricing
D) market-penetration pricing
E) prestige pricing


Answer: A) price skimming


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