A ________ involves the use of a successful brand name to launch new or modified products in a new category.
A) line extension
B) product line
C) brand extension
D) private brand
E) brand symbol
Answer: C
A ________ involves the use of a successful brand name to launch new or modified products in a new category.
A) line extension
B) product line
C) brand extension
D) private brand
E) brand symbol
Answer: C