With respect to STP in the marketing framework, which of the following statement distinguishes segmentation from targeting?
a. Segmentation deals with tangible goods, while targeting deals with intangible services.
b. Segmentation identifies the marketing effort required for a macro-environment group, while targeting identifies the marketing effort required for a micro-environment group.
c. Segmentation identifies groups with similar wants or needs, while targeting deals with the marketing efforts required for an identified group.
d. Segmentation identifies the customers and collaborators of a company, while targeting deals with the competitive factors in an industry.
Answer: C