A marketing plan begins with a(n) ________, which quickly overviews goals and recommendations.
A) ROI
B) marketing dashboard
C) SWOT analysis
D) executive summary
E) action program
Answer: D
A marketing plan begins with a(n) ________, which quickly overviews goals and recommendations.
A) ROI
B) marketing dashboard
C) SWOT analysis
D) executive summary
E) action program
Answer: D