Marketing MCQ Marketing Chapter 14 A(n) ________ argument is most likely to be effective when the audience is highly educated or likely to hear opposing claims.

A(n) ________ argument is most likely to be effective when the audience is highly educated or likely to hear opposing claims.

Marketing Chapter 14

A(n) ________ argument is most likely to be effective when the audience is highly educated or likely to hear opposing claims.

A) one-sided
B) two-sided
C) moral
D) emotional
E) structured

Answer: B) two-sided

Marketing MCQ

A(n) ________ argument is most likely to be effective when the audience is highly educated or likely to hear opposing claims.

A(n) ________ argument is most likely to be effective when the audience is highly educated or likely to hear opposing claims.

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