Conflict that occurs among firms at the same level of the marketing channel is known as ________ conflict.
A) multitiered
B) horizontal
C) vertical
D) prolonged
E) financial
Answer: B) horizontal
Conflict that occurs among firms at the same level of the marketing channel is known as ________ conflict.
A) multitiered
B) horizontal
C) vertical
D) prolonged
E) financial
Answer: B) horizontal