Marketing MCQ Marketing Chapter 6 Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ________.

Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ________.

Marketing Chapter 6

Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ________.

A) user status
B) loyalty status
C) store type
D) brand preference
E) usage rate

Answer: B

Marketing MCQ

Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ________.

Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ________.

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