Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________.

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________.



A) user status
B) usage rates
C) benefit
D) behavior
E) loyalty status


Answer: A


Learn More :