In marketing his writing utensils to his four specialty-shop customers, Herb is using ________ marketing.
A) mass
B) undifferentiated
C) niche
D) mass customization
E) individual
Answer: C
In marketing his writing utensils to his four specialty-shop customers, Herb is using ________ marketing.
A) mass
B) undifferentiated
C) niche
D) mass customization
E) individual
Answer: C