______ occurs when two established brand names of different companies are used on the same product.
A) A brand extension
B) Brand equity
C) Co-branding
D) Internal marketing
E) Cannibalization
Answer: C
______ occurs when two established brand names of different companies are used on the same product.
A) A brand extension
B) Brand equity
C) Co-branding
D) Internal marketing
E) Cannibalization
Answer: C