Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________.

Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________.



A) personal selling
B) direct marketing
C) public relations
D) buzz marketing
E) word-of-mouth influence


Answer: E) word-of-mouth influence


Learn More :