Segmenting voters as either democrats or republicans is an example of ________.
A) psychographic segmentation
B) demographic segmentation
C) occasion segmentation
D) intermarket segmentation
E) A and D
Answer: A
Segmenting voters as either democrats or republicans is an example of ________.
A) psychographic segmentation
B) demographic segmentation
C) occasion segmentation
D) intermarket segmentation
E) A and D
Answer: A