Shampoo marketers rate buyers as light, medium, or heavy product users. This is ________ segmentation.
A) benefit
B) user status
C) usage rate
D) psychographic
E) occasions
Answer: C
Shampoo marketers rate buyers as light, medium, or heavy product users. This is ________ segmentation.
A) benefit
B) user status
C) usage rate
D) psychographic
E) occasions
Answer: C