The best known product portfolio planning method was developed by ________.
A) the Boston Consulting Group
B) Philip Kotler
C) Harvard University
D) the SRI Consulting Firm
E) James P. Hess
Answer: A
The best known product portfolio planning method was developed by ________.
A) the Boston Consulting Group
B) Philip Kotler
C) Harvard University
D) the SRI Consulting Firm
E) James P. Hess
Answer: A