Marketing MCQ Marketing The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.

The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.

Marketing

The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.

a. normative
b. comparative
c. selective
d. dyad

Answer: B

Marketing MCQ

The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.

The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.

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