Marketing MCQ
Marketing
There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter buys the distilled scents it mixes and bottles and sells as perfumes in America from a French manufacturer. One of the first perfumes ever sold under the Demeter brand was Fresh Water. When Christopher Brosius, the owner of the company, reorders the distilled scents needed to make another batch of Fresh Water perfume, it would most likely be an example of a:
There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter buys the distilled scents it mixes and bottles and sells as perfumes in America from a French manufacturer. One of the first perfumes ever sold under the Demeter brand was Fresh Water. When Christopher Brosius, the owner of the company, reorders the distilled scents needed to make another batch of Fresh Water perfume, it would most likely be an example of a:
There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter buys the distilled scents it mixes and bottles and sells as perfumes in America from a French manufacturer. One of the first perfumes ever sold under the Demeter brand was Fresh Water. When Christopher Brosius, the owner of the company, reorders the distilled scents needed to make another batch of Fresh Water perfume, it would most likely be an example of a:
A) new buy.
B) straight re-buy.
C) conditional re-buy.
D) make-buy.
E) standard buy.
Answer: B
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