The management of two Panizza restaurants has an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.

The management of two Panizza restaurants has an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.



A) intensive
B) selective
C) exclusive
D) horizontal
E) vertical


Answer: D) horizontal


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Marketing Chapter 12

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