To ________, a marketer would most likely ask target audience members whether they remember the message, how many times they saw it, and what points they remember.

To ________, a marketer would most likely ask target audience members whether they remember the message, how many times they saw it, and what points they remember.



A) select a message source
B) collect feedback
C) select a message channel
D) plan a media purchase
E) design a marketing appeal


Answer: B) collect feedback


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