Travis Computing Systems earns most of its revenue from sales and in-person computer services. The sales force at Travis recently began telemarketing and online selling. How would telemarketing and online selling most likely benefit Travis?
A) The need for an outside sales force would be completely eliminated through telemarketing.
B) Travis sales reps would be able to engage in more frequent face-to-face interaction with large, high-value customers.
C) Travis sales reps would be able to service hard-to-reach customers more effectively.
D) The overhead costs of Travis would significantly decrease.
E) The current liabilities of Travis would decrease.
Answer: C) Travis sales reps would be able to service hard-to-reach customers more effectively.