When Burger King targets children, teens, adults, and seniors with different ads and media, it is practicing ________ segmentation.
A) demographic
B) age and life cycle
C) psychographic
D) behavioral
E) generational
Answer: B
When Burger King targets children, teens, adults, and seniors with different ads and media, it is practicing ________ segmentation.
A) demographic
B) age and life cycle
C) psychographic
D) behavioral
E) generational
Answer: B