Which of the following is the most effective—but most expensive—way to introduce a new product or create new excitement for an existing one?
A) coupons
B) sampling
C) cash refunds
D) cents-off deals
E) satisficing
Answer: B) sampling
Which of the following is the most effective—but most expensive—way to introduce a new product or create new excitement for an existing one?
A) coupons
B) sampling
C) cash refunds
D) cents-off deals
E) satisficing
Answer: B) sampling