Which of the following is the process of the buying center deciding on the best product characteristics?
A) value analysis
B) general need description
C) marketing myopia
D) purchase order
E) product specification
Answer: E
Which of the following is the process of the buying center deciding on the best product characteristics?
A) value analysis
B) general need description
C) marketing myopia
D) purchase order
E) product specification
Answer: E