Which of the following types of factors influencing members of a buying center are typically the most difficult for marketers to assess?
A) economic
B) technological
C) interpersonal
D) organizational
E) political
Answer: C
Which of the following types of factors influencing members of a buying center are typically the most difficult for marketers to assess?
A) economic
B) technological
C) interpersonal
D) organizational
E) political
Answer: C