A baked goods company asked focus group participants to first privately taste and rate the flavor of the pastry on a number of characteristics and then discuss their reactions with other focus group participants. This is an example of:
a. Conducting product testing simultaneously.
b. Conducting primary and secondary research concurrently.
c. Conducting quantitative and qualitative research simultaneously.
d. Conducting market tests and taste tests concurrently.
Answer: c. Conducting quantitative and qualitative research simultaneously.