A medical device company developing a cardiac device surveys well-known cardiac surgeons with subject matter knowledge about the problem the device company is trying to solve. This is an example of:

A medical device company developing a cardiac device surveys well-known cardiac surgeons with subject matter knowledge about the problem the device company is trying to solve. This is an example of:


a. Exploratory research.
b. Descriptive research.
c. Causal research.
d. Experience research.


Answer: d. Experience research.


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Marketing Chapter 4

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