Executives often use trade journals and industry publications as sources of information for innovation, trends, and news about customers, potential customers, competitors, and more. This is form of:

Executives often use trade journals and industry publications as sources of information for innovation, trends, and news about customers, potential customers, competitors, and more. This is form of:


a. Primary data analysis.
b. Quantitative data analysis.
c. Qualitative data analysis.
d. Secondary data analysis


Answer: d. Secondary data analysis


Learn More :

Marketing Chapter 4

Learn More Multiple Choice Question :