All of the following hold true of extensive decision making EXCEPT:
A. the buyer believes there is more at stake relative to other buying decisions.
B. the buyer may become confused during the decision-making process.
C. the buyer is highly involved in the buying decision.
D. the buyer is often unfamiliar with the brand or product.
E. the buyer gives little or no thought to the purchase.
Answer: E. the buyer gives little or no thought to the purchase.