An outside research firm guarantees distribution of a product that pre-specified types and numbers of distributors. This is an example of what type of test market?

An outside research firm guarantees distribution of a product that pre-specified types and numbers of distributors. This is an example of what type of test market?


a. Electronic test markets
b. Controlled test markets
c. Simulated test markets
d. Standard test markets


Answer: b. Controlled test markets


Learn More :

Marketing Chapter 4

Learn More Multiple Choice Question :