Marketing MCQ Marketing Chapter 2 ______ analysis views SBUs and sometimes even product lines as a series of investments from which it expects maximization of returns.

______ analysis views SBUs and sometimes even product lines as a series of investments from which it expects maximization of returns.

Marketing Chapter 2

______ analysis views SBUs and sometimes even product lines as a series of investments from which it expects maximization of returns.

a. Boston Consulting Group Growth-Share Matrix.
b. Benchmarks.
c. Ge Business Screen.
d. Portfolio analysis.

Answer: d. Portfolio analysis.

Marketing MCQ

______ analysis views SBUs and sometimes even product lines as a series of investments from which it expects maximization of returns.

______ analysis views SBUs and sometimes even product lines as a series of investments from which it expects maximization of returns.

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