Marketing MCQ Marketing Chapter 8 _______ are appropriate when researchers have a detailed demographic profile of the population on which to base the sample.

_______ are appropriate when researchers have a detailed demographic profile of the population on which to base the sample.

Marketing Chapter 8

_______ are appropriate when researchers have a detailed demographic profile of the population on which to base the sample.

A) Referral samples
B) Convenience samples
C) Purposive samples
D) Quota samples

Answer: d. Quota samples

Marketing MCQ

_______ are appropriate when researchers have a detailed demographic profile of the population on which to base the sample.

_______ are appropriate when researchers have a detailed demographic profile of the population on which to base the sample.

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