Marketing MCQ Marketing Chapter 11 Factors such as interviews taking longer than the respondent expected; the topic and specific questions are distasteful, too personal, or boring; the instructions confusing; the survey may be too complex; or a sudden interruption result in:

Factors such as interviews taking longer than the respondent expected; the topic and specific questions are distasteful, too personal, or boring; the instructions confusing; the survey may be too complex; or a sudden interruption result in:

Marketing Chapter 11

Factors such as interviews taking longer than the respondent expected; the topic and specific questions are distasteful, too personal, or boring; the instructions confusing; the survey may be too complex; or a sudden interruption result in:

a. Respondent refusals to participate.
b. Respondent break-offs.
c. Respondent omissions.
d. Respondent cheating.

Answer: b. Respondent break-offs.

Marketing MCQ

Factors such as interviews taking longer than the respondent expected; the topic and specific questions are distasteful, too personal, or boring; the instructions confusing; the survey may be too complex; or a sudden interruption result in:

Factors such as interviews taking longer than the respondent expected; the topic and specific questions are distasteful, too personal, or boring; the instructions confusing; the survey may be too complex; or a sudden interruption result in:

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