Firms sometimes hire an outside marketing research company to conduct its research. This is referred to as:
a. In-house research.
b. Supply-side research.
c. Do-it-yourself research.
d. Client-side research.
Answer: b. Supply-side research.
Firms sometimes hire an outside marketing research company to conduct its research. This is referred to as:
a. In-house research.
b. Supply-side research.
c. Do-it-yourself research.
d. Client-side research.
Answer: b. Supply-side research.