In a communication process, the information conveyed by the salesperson to the prospect in a sales presentation is known as the:
a. source.
b. message.
c. transcription.
d. source credibility.
e. channel feedback tool.
Answer: b. message.
In a communication process, the information conveyed by the salesperson to the prospect in a sales presentation is known as the:
a. source.
b. message.
c. transcription.
d. source credibility.
e. channel feedback tool.
Answer: b. message.