In which three ways can companies that have tight cross-functional integration among R&D, production, and marketing improve the potential for new product success?

In which three ways can companies that have tight cross-functional integration among R&D, production, and marketing improve the potential for new product success?

In which three ways can companies that have tight cross-functional integration among R&D, production, and marketing improve the potential for new product success?



Answer: 


  1. Make sure new products are designed for ease of manufacture.
  2. Ensure development costs are kept in check.
  3. Ensure that product development projects are driven by consumer needs.


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