In Rome, the small retailers that sold Coke products were an important part of the _____ element of the marketing mix. Marketing Chapter 2 In Rome, the small retailers that sold Coke products were an important part of the _____ element of the marketing mix. A. price. B. production. C. product. D. promotion. E. distribution. Answer: E. distribution. Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+