Marketing MCQ Marketing Chapter 11 ______ is defined as the identification of code values that are associated with the possible responses for each question on the questionnaire.

______ is defined as the identification of code values that are associated with the possible responses for each question on the questionnaire.

Marketing Chapter 11

______ is defined as the identification of code values that are associated with the possible responses for each question on the questionnaire.

a. Data identification
b. Data analysis
c. Data collection
d. Data response
e. Data coding

Answer: e. Data coding

Marketing MCQ

______ is defined as the identification of code values that are associated with the possible responses for each question on the questionnaire.

______ is defined as the identification of code values that are associated with the possible responses for each question on the questionnaire.

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