Marketing MCQ Marketing Chapter 2 Of the four support activities in the value chain, ______ refers to how the firm ensures it has the right people in the right place, trains them, and keeps them.

Of the four support activities in the value chain, ______ refers to how the firm ensures it has the right people in the right place, trains them, and keeps them.

Marketing Chapter 2

Of the four support activities in the value chain, ______ refers to how the firm ensures it has the right people in the right place, trains them, and keeps them.

a. Firm infrastructure
b. Human resource management
c. Technology development
d. Procurement

Answer: b. Human resource management

Marketing MCQ

Of the four support activities in the value chain, ______ refers to how the firm ensures it has the right people in the right place, trains them, and keeps them.

Of the four support activities in the value chain, ______ refers to how the firm ensures it has the right people in the right place, trains them, and keeps them.

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