On the BCG matrix, a _____ refers to products that are a key source of internal cash generation for the firm.
a. Cash cows.
b. Stars.
c. Dogs.
d. Problem children.
Answer: a. Cash cows.
On the BCG matrix, a _____ refers to products that are a key source of internal cash generation for the firm.
a. Cash cows.
b. Stars.
c. Dogs.
d. Problem children.
Answer: a. Cash cows.