One of the most compelling challenges for the marketing research industry is finding individuals who combine tech savviness and analytical skills with:
A) The ability to perform high-level statistical analysis.
B) The ability to understand new software technologies.
C) The ability to understand syndicated and social media data.
D) The ability to synthesize data and present it in a compelling way.
Answer: D) The ability to synthesize data and present it in a compelling way.