Marketing MCQ Marketing Chapter 8 Researchers often use the Likert scale since the underlying belief is that knowledge of consumers' lifestyles, as opposed to just ________, offers direction for marketing decisions.

Researchers often use the Likert scale since the underlying belief is that knowledge of consumers' lifestyles, as opposed to just ________, offers direction for marketing decisions.

Marketing Chapter 8

Researchers often use the Likert scale since the underlying belief is that knowledge of consumers' lifestyles, as opposed to just ________, offers direction for marketing decisions.

a. economic factors
b. demographics
c. socio-cultural factors
d. environmental factors

Answer: b. demographics

Marketing MCQ

Researchers often use the Likert scale since the underlying belief is that knowledge of consumers' lifestyles, as opposed to just ________, offers direction for marketing decisions.

Researchers often use the Likert scale since the underlying belief is that knowledge of consumers' lifestyles, as opposed to just ________, offers direction for marketing decisions.

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