Marketing MCQ Marketing Chapter 11 Skyrocketing nonresponse rates and the popularity of online surveys have prompted a number of firms to use ________ -a company that accommodates surveyors by recruiting and selling access to very large, diverse groups of consumers and businesses.

Skyrocketing nonresponse rates and the popularity of online surveys have prompted a number of firms to use ________ -a company that accommodates surveyors by recruiting and selling access to very large, diverse groups of consumers and businesses.

Marketing Chapter 11

Skyrocketing nonresponse rates and the popularity of online surveys have prompted a number of firms to use ________ -a company that accommodates surveyors by recruiting and selling access to very large, diverse groups of consumers and businesses.

a. A data collection company
b. A panel company
c. Social media
d. Mall intercepts

Answer: b. A panel company

Marketing MCQ

Skyrocketing nonresponse rates and the popularity of online surveys have prompted a number of firms to use ________ -a company that accommodates surveyors by recruiting and selling access to very large, diverse groups of consumers and businesses.

Skyrocketing nonresponse rates and the popularity of online surveys have prompted a number of firms to use ________ -a company that accommodates surveyors by recruiting and selling access to very large, diverse groups of consumers and businesses.

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