Marketing MCQ Marketing Chapter 11 Sometimes the opportunity arises to use the ________, in which, instead of directly quizzing the respondent about a subject that might be embarrassing, the interviewer couches the question in terms of another person who is similar to the respondent.

Sometimes the opportunity arises to use the ________, in which, instead of directly quizzing the respondent about a subject that might be embarrassing, the interviewer couches the question in terms of another person who is similar to the respondent.

Marketing Chapter 11

Sometimes the opportunity arises to use the ________, in which, instead of directly quizzing the respondent about a subject that might be embarrassing, the interviewer couches the question in terms of another person who is similar to the respondent.

a. in-direct technique
b. anonymous person technique
c. confidentiality technique
d. third-person technique

Answer: d. third-person technique

Marketing MCQ

Sometimes the opportunity arises to use the ________, in which, instead of directly quizzing the respondent about a subject that might be embarrassing, the interviewer couches the question in terms of another person who is similar to the respondent.

Sometimes the opportunity arises to use the ________, in which, instead of directly quizzing the respondent about a subject that might be embarrassing, the interviewer couches the question in terms of another person who is similar to the respondent.

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