The Coke bottlers in Rome most likely instructed the firm's sales force to use:
A. transactional marketing.
B. relationship marketing.
C. loyalty exchanges.
D. distribution licensing.
E. transformational selling.
Answer: B. relationship marketing.
The Coke bottlers in Rome most likely instructed the firm's sales force to use:
A. transactional marketing.
B. relationship marketing.
C. loyalty exchanges.
D. distribution licensing.
E. transformational selling.
Answer: B. relationship marketing.