The main benefit of using the FAB Sequence during a sales presentation is to help the salesperson remember to:
a. Engage in two-way communication.
b. Gather approval from the prospect.
c. Perform trial closes throughout the presentation.
d. Determine the underlying needs of the prospect.e. Discuss a product's benefits in a conversational manner.
e. Discuss a product's benefits in a conversational manner.
Answer: e. Discuss a product's benefits in a conversational manner.