Marketing MCQ Marketing Chapter 12 The problem confronting the marketing researcher when faced with a dataset is ________, which is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the dataset.

The problem confronting the marketing researcher when faced with a dataset is ________, which is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the dataset.

Marketing Chapter 12

The problem confronting the marketing researcher when faced with a dataset is ________, which is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the dataset.

A) data analysis
B) data integrity
C) understanding the data book
D) choosing the data analytical software

Answer: A) data analysis

Marketing MCQ

The problem confronting the marketing researcher when faced with a dataset is ________, which is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the dataset.

The problem confronting the marketing researcher when faced with a dataset is ________, which is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the dataset.

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