The sales force at Messimer Computing recently began telemarketing and Web selling. How will telemarketing and Web selling most likely benefit Messimer Computing?
A) The inside sales force of Messimer will receive better compensation than the outside sales force.
B) Messimer sales reps will need to spend more face-to-face time with large, high-value customers.
C) Messimer sales reps will be able to service hard-to-reach customers more effectively.
D) Messimer sales reps will be required to telecommute rather than work in a centrally located office.
E) The outside sales force of Messimer will be freed up to work more with the marketing department.
Answer: C